Most people redeem their points at 25 to 40% of their actual value. That's true whether you're a family planning a vacation or a business owner putting $100K+ through your cards each year. In one free call, Ross shows you exactly where you're leaving value on the table.
Based on an average client with moderate spending:
Banks profit when you don’t know better, and if you run a business, you’re likely leaving even more on the table. Here’s what that typically looks like:
You get a clear, personalized action plan. No jargon, nothing generic. Just the moves that make the most sense for your specific situation, goals, and travel style.
















Hi, I'm Ross Bradley. For over 7 years I've obsessively optimized credit card points, earning more than $50,000 in travel for my family. First class on Emirates, business class across Asia and Europe, trips we'd never have been able to afford otherwise. The same playbook works for families and for business owners who put serious volume through their cards.
I genuinely geek out on this stuff. Friends started asking for my points strategy advice years ago, and eventually I made it official. The goal is simple: get you on real trips, sooner than you thought possible.
You'll get a clear, prioritized path forward based on your situation, your spending, and your travel goals, nothing held back. Whether you want to learn the system yourself or have me handle the research and booking for you, you'll leave knowing exactly what to do next.
If you're going to trust someone with your card strategy (especially if you're running a business, where the dollar amounts get bigger), it's only fair that you know how this works first.
My fee is for the strategy work, not the referral commission. If the best card for your situation is one I have no link for, that's still the card I'll recommend.
Chase, Amex, Capital One, Bilt, Citi, Wells. Every issuer has trade-offs, and I work across all of them. You walk away with whatever card fits your spending.
Although I'm not a CPA, financial advisor, or attorney, I take the whole picture into account when giving recommendations and points strategy.
Whether you want to learn the system, get a personalized audit, or have me hunt down award flights for your dream trip, there's a path that fits.
Any referral link I share will always maximize your points, not mine! Your success is my success.
Affiliate disclosure: Ross may be compensated for referral links at no cost to you. He will never recommend a card that isn't in your genuine best interest. Credit card offers are provided by issuing banks and may change, so always review terms on the issuer's page before applying.
Practical tips, card reviews, and trip breakdowns. No fluff.
I respond to every message personally. If you're not sure whether this is right for you, just ask.
I offer 10 free intro calls each month, then I close my calendar until the next month to keep this sustainable with a young family. When those 10 slots are gone, they're gone — grab a time below and you'll walk away with a clear plan to have your next trip covered with points.